Measured · 6 min read
Shopee Video Affiliate in Southeast Asia: Which Products Sell the Most? (2026 Data)
By Edward ChuSocial Traffic & Group-Buy Expert
Key points
- Indonesia's bestsellers sell 3.75x Taiwan's in the same categories. Bigger in 16 of 20 categories; beauty leads with lipstick at 36x, body lotion 18x and face wash 9.4x.
- The median Shopee Philippines product in our sample sells 4,215 units a month (1,200 products from 12 category keywords).
- Each account can post 50 to 70 Shopee Videos a day, and VeloFlow makes them for you in the local language.
Why is Southeast Asia the biggest opportunity for Shopee Video Affiliate?
Shopee Video Affiliate rewards volume: the more good product videos you post, the more chances each day has to turn a view into a sale. Southeast Asia gives you the two things volume needs, a very large audience and a generous daily posting allowance of 50 to 70 videos per account.
| Market | Population (approx.) |
|---|---|
| Indonesia | 280 million |
| Philippines | 115 million |
| Malaysia | 34 million |
| Taiwan | 23 million |
| Singapore | 6 million |
How much do Shopee bestsellers sell across markets?
We used Shopee's official affiliate API to pull the top 50 sellers in 20 everyday categories in Indonesia, the Philippines and Taiwan (a mature Shopee market, used here as the baseline), and compared the median monthly units (measured 8 October 2026).
| Market | Units vs Taiwan (median ratio) | Categories bigger than Taiwan |
|---|---|---|
| Indonesia | 3.75x | 16 of 20 |
| Philippines | 1.65x | 13 of 20 |
Which categories have the biggest gap?
| Category | Taiwan | Indonesia | Ratio |
|---|---|---|---|
| Lipstick | 689 | 24,853 | 36x |
| Body lotion | 823 | 15,110 | 18x |
| Face wash | 1,273 | 11,970 | 9.4x |
| Tumbler | 794 | 5,907 | 7.4x |
| Storage box | 4,236 | 27,887 | 6.6x |
| Electric fan | 716 | 4,171 | 5.8x |
| Shampoo | 1,841 | 9,759 | 5.3x |
| Bluetooth earphones | 1,223 | 6,477 | 5.3x |
Beauty and skincare, small appliances and home storage are where Indonesian bestsellers pull furthest ahead of Taiwan's, which makes them natural starting categories for Shopee Video.
Which products should a Shopee Video affiliate pick in each market?
- Philippines: whitening, solar and rechargeable. Whitening is the largest demand. Solar lights and rechargeable fans are everyday essentials because of high electricity prices and frequent outages, and they clear commission thresholds more often than any other group we measured. A good starting filter is ₱20 or more commission per item, which keeps about 17% of products.
- Indonesia: filter by commission, not by sales. Almost every product sells well, so sales volume does not separate them; commission does. Start with Rp2,000 or more per item, which keeps about 27% of products.
- Everywhere: use the local market's thresholds. A filter tuned for one country rarely fits another, so set it per market.
How do you start with Shopee Video Affiliate?
VeloFlow turns the whole workflow into one app. Taiwan, Indonesia and the Philippines are live, with Thailand, Vietnam, Malaysia and Singapore rolling out next.
- Search a keyword and choose the market
- Set your filters: commission, sales and rating, with recommended thresholds per market
- Pick products: AI produces the videos in batches, with presenters and voice-over in the local language
- Upload automatically: manage your account and its live data from your phone
No inventory, no ad spend, no customer service, no shipping, and no big following required. Product research, video production and uploads all run from one phone, so it fits around a day job.
VeloFlow was selected for the Google Project Hatcher x SparkLabs Taiwan AI Startup Global Accelerator (Batch 2026) and the NVIDIA Inception program. Read more about VeloFlow, or, if you are a brand that wants its products pushed by thousands of short videos, see brand partnerships.
Frequently asked questions
- Which Southeast Asian market sells the most on Shopee?
- In our October 2026 measurement of 20 everyday categories, the top 50 sellers in Indonesia sold a median 3.75 times as much as the same categories in Taiwan, and more in 16 of the 20 categories. The Philippines came in at 1.65 times, bigger in 13 of 20.
- What sells best on Shopee Philippines?
- Whitening products are the largest demand. Solar lights, rechargeable fans and other rechargeable appliances form a second big group, driven by high electricity prices and frequent outages. Across 1,200 Shopee Philippines products we sampled from 12 category keywords, the median sold 4,215 units a month.
- How many Shopee Videos can one account post per day?
- Each account can post 50 to 70 videos a day on the Southeast Asian Shopee sites, so volume is the main lever for a Shopee Video affiliate.
- Do I need to appear on camera or record my own voice?
- No. VeloFlow generates the product videos with AI presenters and voice-over in the local language of each market; you choose the products.
- Do I need inventory, ads or a big following?
- No inventory, no ad spend, no customer service, no shipping and no large following are needed. Product research, video production and uploads all run from one phone, so it fits around a day job.
Sources and method
- Cross-market sales: queried on 2026-10-08 through Shopee's official affiliate API, sorted by sales. For each of 20 everyday categories we used the local keyword in each market and compared the median monthly units of the top 50 sellers; the headline ratio is the median of the 20 per-category ratios. Results depend on the keywords chosen; read them as orders of magnitude.
- Philippines: measured 2026-08-07 — 1,200 Shopee Philippines products from 12 category keywords (median 4,215 units sold per month; a ₱20-per-item commission floor keeps 17% of them), and a ranking of 1,671 keywords in which the solar and rechargeable-appliance keywords had the most products above ₱20 (45 to 48 of each keyword's 50). In the same ranking "whitening body" was the top keyword by sales (median 8,831 units a month), with "whitening soap" and "whitening lotion" also in the top 30.
- Indonesia: 900 Shopee Indonesia products, measured 2026-08-01; a Rp2,000-per-item commission floor keeps 27% of them.
- Posting allowance: 50 to 70 videos per account per day on the Southeast Asian Shopee sites, from VeloFlow's day-to-day operation of Shopee Video accounts.
- Population: rounded figures.