Measured · 6 min read
What to Promote as a Shopee Affiliate: 5 Ways Beginners Pick Products That Sell (2026)
By Edward ChuSocial Traffic & Group-Buy Expert
Key points
- The product you pick decides what you earn. With the right product, the same video can bring in far more orders.
- Check three numbers first: commission (including any seller bonus), units sold, and reviews.
- 11.11 and 12.12 are coming: the best time to pick seasonal products and get your videos up early.
Why does product choice matter so much?
New Shopee affiliates often spend their energy on editing, music and captions. Those all help, and so does time spent choosing which product to promote.
We looked at one VeloFlow user's Shopee affiliate commission report from April to June 2026: across 5,040 orders, the top 10% of products earned 71% of the commission. In that period, commission was concentrated in a few products, which is why picking well is worth the time.
Which numbers should a Shopee affiliate check?
| Check | Why it matters | What to look for |
|---|---|---|
| Commission | What you earn on each order | Shopee's rate plus any seller bonus |
| Seller bonus | The seller pays extra to attract affiliates | Prefer products that have one |
| Units sold | Buyers are already choosing it | Monthly sales and total sold |
| Reviews | Good reviews make buyers confident | Star rating and the number of reviews |
| Price | Sets the size of each commission and how fast people buy | Everyday items sell fast; pricier items pay more per order |
How do beginners pick Shopee products that sell?
1. Start with commission, especially seller bonuses
Commission rates differ by country, category and campaign, and your dashboard shows the real number for each product. On top of Shopee's own rate, a seller bonus is extra commission the seller pays, and it is often where earnings pull ahead. Filter for products that have one. For how the programme works, see the Shopee Affiliate Program guide.
2. Choose products people already buy and rate well
High sales mean buyers have already voted with their money; good reviews mean they were happy. With both, your video only has to show the benefit clearly.
3. Choose products people understand at a glance
A short video has a few seconds to hold attention. Products you can demonstrate instantly work best: storage, cleaning, small appliances, skincare. Viewers see the problem it solves right away.
4. Follow the seasons and the big sale days
Payday sales, 11.11, 12.12 and the holiday season change what people buy. Upload videos for seasonal products a week or two early so they are ready when the sale starts.
5. Let your data decide what stays
After a while, check clicks and orders per product in your dashboard. Do more of what earns and replace what does not. Product selection is never a one-time decision.
Which products earn no commission?
Each country's Shopee Affiliate Program lists categories and items that earn no commission, and the list is not the same everywhere. Check your local programme page before you film, so no video goes to waste.
Is there a tool that helps with Shopee product selection?
Yes. VeloFlow's daily product radar builds a fresh shortlist for your market every day, ranked by expected commission and sales trend, and it steers you away from products many people are already filming. Tap a product to turn it into an AI product video, then upload it to Shopee Video.
VeloFlow has produced over 3 million AI product videos and helped sell over a million items. See how AI makes product videos at scale in the AI product video guide, or start with affiliate marketing for beginners.
Frequently asked questions
- What should a Shopee affiliate look at before promoting a product?
- Three things: the commission (Shopee's rate plus any seller bonus), how many units it has sold, and its reviews. A product that is strong on all three is the easiest to turn into orders with one video.
- What products are best for a new Shopee affiliate?
- Everyday items people buy again and understand at a glance: storage, cleaning, skincare and small appliances. Buyers decide quickly, and they are easy to show in a short video.
- What is a seller commission bonus on Shopee?
- Extra commission a seller pays on top of Shopee's own rate to attract affiliates. On a product with a seller bonus, the same order earns you more. Your Shopee affiliate dashboard shows the actual rate.
- Do all products on Shopee pay affiliate commission?
- No. Each country's programme lists categories and items that earn no commission, and rates differ by country, category and campaign. Check your local Shopee Affiliate Program page and dashboard before you film.
- How do I turn the products I pick into videos?
- You can film them yourself or use AI. In VeloFlow you pick a product and AI makes the product video, with no filming and no model to hire, ready to upload to Shopee Video.
Sources
- Top 10% of products, 71% of commission: one VeloFlow user's Shopee affiliate commission report, 1 April to 19 June 2026, 5,040 orders, anonymised.
- Commission rates and excluded items: set by each country's Shopee Affiliate Program and shown in the affiliate dashboard; they change with campaigns.
- AI product videos: VeloFlow company figures, covering the VeloFlow platform, other production systems and business partners: over 3 million since late May 2026, counted October 2026.
- Items sold: VeloFlow company figures, covering the VeloFlow platform and business partners: over a million items, counted October 2026.