Measured · 7 min read
TikTok Shop Affiliate vs Shopee and Lazada: How Each Affiliate Program Works in the Philippines (2026)
By Edward ChuSocial Traffic & Group-Buy Expert
Key points
- TikTok Shop Affiliate pays creators for items sold through their videos, LIVE, profile showcase and affiliate links.
- Shopee, TikTok Shop and Lazada each run their own programme, with their own entry criteria, commission rules and payout schedule.
- Short product videos fit them well: a clear video of one product is the core format on TikTok Shop and Shopee Video alike.
What is TikTok Shop Affiliate?
TikTok Shop Affiliate is how creators earn by promoting products sold on TikTok Shop. You work with sellers to feature their products in your content, and eligible sales give you a chance to earn commission under the platform's rules. You hold no stock and ship nothing: the seller and TikTok Shop handle the order.
Once TikTok Shop Philippines approves you as a creator, you can:
- Display products on your TikTok profile
- Promote products in your TikTok videos
- Promote products during TikTok LIVE
Affiliate links you share count too: TikTok Shop tracks orders from LIVE, videos, your showcase and links.
How do TikTok Shop, Shopee and Lazada affiliate programmes compare?
All three pay you for sales you help make, and each has its own strengths. This is how the Philippine programmes describe themselves:
| TikTok Shop Affiliate | Shopee Affiliate Program | Lazada Affiliate | |
|---|---|---|---|
| Who can join | 600+ followers (200-599 via the Creator Adjustment Program), aged 18+ | Based in the Philippines, with a social media post in the last 14 days | Apply online with the documents Lazada lists |
| Where you promote | Short videos, LIVE, profile showcase, affiliate links | Product links on your social channels and in Shopee Videos | Affiliate links, tracked on browser and in the app |
| How commission is set | Commission rate x the buyer's actual paid price | PH: differs for seller-set commission (commsXtra) items and by creator level for Shopee Video | Up to 10% on products bought through your links |
| When you are paid | After the seller's order settles: 3, 7 or 15 days, by seller | Per your affiliate dashboard and local help centre | Monthly invoice once you reach PHP 1,200 in a month |
For a closer look at Shopee's programme, from sign-up to the dashboard, read the Shopee Affiliate Program guide.
Who can join each affiliate programme in the Philippines?
TikTok Shop Affiliate
TikTok Shop Philippines asks for at least 600 followers and an age of at least 18, a clean record under its Creator Code of Conduct, and shoppable content that follows the TikTok Community Guidelines. Creators with 200 to 599 followers may be eligible under the Creator Adjustment Program. If you qualify, apply from your TikTok profile: Creator tools, then TikTok Shop for Creator, then Apply.
Shopee Affiliate Program
Shopee Philippines lists two criteria: you are based in the Philippines, and you have at least one post on any social media platform in the last 14 calendar days. Review usually takes around 30 business days.
Lazada Affiliate
Lazada Philippines takes applications through its affiliate sign-up page, with a list of the documents it needs, and says applications are reviewed within 1 to 2 days. Approved affiliates get an email with instructions for setting up their dashboard.
How is affiliate commission counted and paid?
TikTok Shop
Commission is the buyer's actual paid price times the commission rate; the actual paid price is the product price minus platform coupons, merchant coupons and product tax. An order counts when the buyer places it within 7 days of clicking the product and adding it to their cart through your LIVE, video, showcase or affiliate link. Commission is paid after the seller's order settles, which takes 3, 7 or 15 calendar days depending on the seller's settlement type.
Shopee
In the Philippines, Shopee's Commission Structure page sets different rates for items with seller-set commission (commsXtra), and adjusts Shopee Video commission by creator level. In Malaysia, Shopee's terms say commission is added to your account balance monthly and paid once it reaches RM50.
Lazada
Lazada Philippines offers up to 10% commission. Browser orders go to the last affiliate link clicked, with a 30-day cookie; app orders are tracked for 7 days after the click. Once you reach PHP 1,200 in a month, Lazada sends an invoice in the second week of the following month; smaller amounts carry over until you reach it.
Why do short product videos fit affiliate marketing so well?
On TikTok Shop, videos and LIVE are built-in ways to promote a product, and Shopee has Shopee Video for the same job. A short video can show a product in use within seconds, so a shopper sees what it does before buying. Good product videos usually have:
- One product per video, recognisable at a glance
- The benefit up front: what it solves and who it is for
- A vertical format made for short-video feeds
- The local language, so it feels native to the feed
- Regular posting: every video is another chance to sell
The work that adds up is making enough good videos, week after week. That is where AI helps; see how the AI video generators compare, or start with the basics in affiliate marketing for beginners.
How does VeloFlow make Shopee affiliate videos with AI?
VeloFlow is built for Shopee. It turns the daily video routine into four steps in one app:
- Pick products: the daily Selection Radar suggests products with commission and sales
- Make the video: one tap creates an AI product video with an AI-generated presenter and local-language voice-over, so you never appear on camera
- Upload: videos go to Shopee Video automatically
- Check results: see your account's clicks and orders in the app
VeloFlow has produced over 3 million AI product videos and helped sell over a million items.
Frequently asked questions
- What is TikTok Shop Affiliate?
- It is how TikTok Shop creators earn commission by promoting sellers' products. Once approved in the Philippines, you can feature products in your videos, during TikTok LIVE, on your profile showcase and through affiliate links, and eligible sales give you a chance to earn commission under TikTok Shop's rules.
- How many followers do you need for TikTok Shop Affiliate in the Philippines?
- TikTok Shop Philippines asks for at least 600 followers and an age of at least 18. Creators with 200 to 599 followers may be eligible under its Creator Adjustment Program. Check TikTok Shop Academy for the current criteria before you apply.
- How is TikTok Shop affiliate commission calculated?
- Per TikTok Shop Philippines, commission is the buyer's actual paid price times the commission rate, where the actual paid price is the product price minus platform coupons, merchant coupons and product tax. It is paid after the seller's order is settled.
- What is the minimum payout for Lazada affiliates in the Philippines?
- Lazada Philippines pays once your earnings reach PHP 1,200 in a month; below that, they accumulate until you reach it. An invoice is sent in the second week of the following month.
- Which affiliate programme should I start with?
- Start where your audience already shops and where you enjoy making content. Each programme has its own strengths. If you want to post Shopee Videos without filming, VeloFlow picks products, makes the video with AI and uploads it to Shopee Video for you.
Sources
- Shopee Philippines Help Centre, "Commission Structure on Shopee" (read 2026-11-03): rates differ for items with seller-set commission (commsXtra), and Shopee Video commission is adjusted by creator level from August 2025.
- TikTok Shop Academy, Philippines (seller-ph.tiktok.com), "How to Become a TikTok Shop Creator" (updated 2026-07-13, read 2026-11-03): what approved creators can do, the follower, age and conduct criteria, the Creator Adjustment Program and how to apply.
- TikTok Shop Academy, Philippines (seller-ph.tiktok.com), "Affiliate Commission for Creators" (updated 2026-09-11, read 2026-11-03): the commission formula, the 7-day window, the affiliate channels and the 3, 7 and 15-day settlement periods.
- Lazada Philippines (pages.lazada.com.ph), "Affiliate marketing overview" (read 2026-11-03): up to 10% commission, browser and app tracking, review time, the PHP 1,200 monthly threshold and the invoice timing.
- Shopee Philippines Help Centre (help.shopee.ph), "How to join the Shopee Affiliate Program?" (read 2026-10-08, again 2026-11-02): criteria and review time. Shopee Malaysia Help Centre (help.shopee.com.my), Shopee Affiliate Program Terms and Conditions (read 2026-10-10): monthly payment from RM50.
- VeloFlow workflow: daily Selection Radar, one-tap AI product video, automatic upload to Shopee Video and account clicks and orders in the app, from VeloFlow's current product features, 2026-11-02. AI presenters and local-language voice-over confirmed 2026-10-08.
- AI product videos: VeloFlow company figures, covering the VeloFlow platform, other production systems and business partners: over 3 million since late May 2026, counted October 2026.
- Items sold: VeloFlow company figures, covering the VeloFlow platform and business partners: over a million items, counted October 2026.